CONCEPT
SOAMI is a Singaporean artisanal jewellery label, creating elegant and timeless pieces with personal engravings. I’ve always adored meaningful jewellery and elegant accessories, so partnering with this brand was a no-brainer.
When Mindy Aletheia Chow, the brand’s founder and creative director first approached me, she expressed her wish to have photos created of a few jewellery pieces of my choice, in order to promote her new brand across social media. My personal aesthetic is what drew her in, so I chose to work with my beloved brown theme and create a few product shots. MarieClaire Portelli, founder of The Cool Kid Club, assisted in having the jewellery photographed on myself.
