CONCEPT
Designer Nails is a unique nail art studio on our islands, specialising in beautiful, hand-painted designs. When the founder, Kim Critien, first reached out to me, she sought to grow her business from just any other nail technician’s studio, to a spot for all those who love some unique nail art. Together, we sought to create something that would help her stand out as an artist.
We partnered to work on nail concepts that would intrigue her audience on social media; using her intricate execution and my photography. Kim was drawn to the style of photography I used on my personal platforms, so I brought that to her brand too.
