Pink Magazine, being Malta’s top women’s magazine and one that is distributed with the Times of Malta, contains in-depth articles on all touching subjects, plenty of fashion-related content and an insight into the most renowned fashion shows happening on the islands.
When Pink’s editor, Fiona, first approached me, she was looking to grow Pink’s digital platforms. As a result, I created a visual content plan using photographs from the printed magazine itself, paired with excerpts of articles leading up to its monthly launch date. I shared behind the scenes footage of fashion shows I was fortunate enough to attend, and summarised PRs that were sent directly to Pink from high fashion brands such as CHANEL and Max Mara.
While creating content plans for publications is vastly different from doing so for brands, it still requires a cohesive look – as a result, I identified the main colour palette for each publication and created a monthly theme that would blend out onto the next.
“Engaging Natalya to work on the social media of our Times of Malta magazines Pink and Places: Design & Living proved to be a great choice. She immediately grasped the job and ran with it, without needing anyone to hold her hand. Not only did she understand the brands and the way to project them, but she also had the technical knowledge and insight into how to make the most of social media. It was a pleasure and a relief to never have to amend a single word in a single post throughout her time with us; to be able to rely on her and relinquish the role. It was a pleasure to work with someone efficient, calm, clear, professional, artistic and available. Her exquisite sense of style imbued her work too and she naturally formed part of the team. There were many other talents we had yet to discover and make use of…“
Fiona Galea Debono, Editor of Pink and Places: Design & Living