CONCEPT

Balanced Lifestore is a newly-opened store that promotes a healthy, happy life. Beautifully packaged and luxurious skincare products by MALINNA and Skin&Tonic can be found at the store, while a newer range of products are set to be introduced soon!

I was entrusted with building a social image from scratch, which required a careful analysis of the brand and an understanding of its founder’s goals. The aim was to create a youthful social identity utilising photography with floral elements and feminine + earthy tones that mirrored the brand’s website design and store decor.

PHOTOGRAPHY

CONTENT PLAN

Modelled by MarieClaire Portelli