CONCEPT

AmiraRose specialise in the creation of preserved roses that last for over a year. When company co-founder Gabriela first approached me, she expressed her wish to display stylish photography that would have a strong visual focus on the roses themselves, while narrating the brand’s beautiful story through social media copy.

Working hand in hand, the company co-founder, graphic designer and myself brainstormed a rebrand. We settled on cream colours and elegant typography to attract the mature female audience AmiraRose sought to reach. Working through a lockdown, we combined homemade decor and vintage props to create the below result.

PHOTOGRAPHY

CONTENT PLAN