Hello, and welcome to my personal blog – a tapestry woven from my lifelong love affair with storytelling, creativity, and the pursuit of artistic expression. My journey has led me to where I am today: a Creative Director & Visual Artist at the helm of my own branding studio, VIĆ Studio, based in the vibrant city of Barcelona.
Raised in a Maltese household brimming with music and art, creativity has been my constant companion. My childhood was filled with the melodies of my father’s classical compositions and the vivid colors of my grandfather’s paintings. This environment nurtured my early forays into illustrating and writing, leading to my first published piece at the tender age of seven. By eleven, I had began to blog, a passion that has since seen me work with numerous brands and prepare me for a career I feel so strongly about today.
My curiosity for the arts took me to Paris, where I studied Fashion Design, only to find that my creative spirit longed for something more. Returning to Malta, I embarked on a multifaceted career journey, from reporting on a wide range of sectors and handling press for a luxury hotel chain to steering the social media narrative of Malta’s finest culinary businesses and fashion + interior publications.
Today, as the founder of VIĆ Studio, I blend my photography, brand design, and hand-drawn illustrations to shape the identities of brands like Soho House. Every project is a canvas for my vision, a space where I channel my love for visual storytelling into creating compelling brand narratives.
This blog is my sanctuary, a place where I freely share thoughts, inspirations, travel guides, and recommendations. It’s a reflection of my journey, from the quaint streets of Malta to the chic avenues of Paris and now, the dynamic rhythms of Barcelona. For those interested in my professional services, feel free to explore my studio’s work through the links above.
I invite you to join me on this ever-evolving journey, where every word penned and every image captured is a piece of my story, waiting to resonate with yours.